How to Invest in Commercial Real Estate: A Beginner’s Guide to Building Wealth

Commercial real estate (CRE) isn’t just for big time developers or Wall Street moguls. It’s a powerful wealth building tool for everyday investors who want steady cash flow, long-term stability, and tangible assets. Whether you're eyeing a warehouse in New Hampshire or a retail strip in Massachusetts, here’s how to get started.

What Is Commercial Real Estate?

Commercial real estate refers to properties used for business purposes. These include:

• Office buildings (from small suites to corporate towers)

• Retail spaces (strip malls, standalone stores, shopping centers)

• Industrial properties (warehouses, manufacturing facilities, flex spaces)

•  Hospitality (restaurants, hotels, rentals)

• Multifamily units (apartment buildings with 5+ units)

Each type has its own risk profile, tenant dynamics, and income potential.

Why Invest in Commercial Real Estate?

• Higher income potential: Commercial leases often yield more rent than residential ones.

• Longer lease terms: Tenants typically sign 3–10 year leases, offering stability.

• Diversification: CRE adds a physical asset class to your portfolio.

• Tax advantages: Depreciation and expense deductions can reduce taxable income.

How Do You Get Started? Below are some great starting points to get you on your way.

1. Define your investment goals: Are you looking for passive income, long-term appreciation, or a value-add project? Your goals will shape your strategy.

2. Choose your entry point: You can invest directly (buy a property), indirectly (REITs or syndications), or creatively (seller financing, lease options).

3. Understand the market: Research local zoning laws, vacancy rates, tenant demand, and economic trends. 

4. Build your team: You’ll need to start with a commercial broker and a lender. A strong team helps you avoid costly mistakes.

5.     Research, research, research! Start looking at properties, watch what they sell for, how long they are on the market and stay informed about what is going on in the area you are looking to invest in.

Common Pitfalls to Avoid

• Underestimating operating costs: Maintenance, taxes, and vacancies can eat into profits.

• Ignoring zoning and compliance: Always verify permitted uses and code requirements.

• Overleveraging: Don’t stretch your finances too thin. CRE is a long game.

Barb's Final Thoughts

Investing in commercial real estate is a journey, not a sprint. Start small, stay curious, and lean on experts who know your market. Whether you're buying your first mixed use building or exploring industrial assets, CRE offers a path to financial freedom, with the right strategy and support.

Call, text, or email if you want to discuss different options that could work for you!

👻 Haunted by Vacancy? How to Exorcise Your Empty Warehouse

Is your industrial listing starting to feel… cursed?

No calls...no tours...just cobwebs and crickets? 👻

Before you call the Ghostbusters, let’s talk strategy. Because vacancy isn’t a death sentence, it’s a branding opportunity.

🕸️ 1. Don’t Let Cobwebs Be Your Only Tenant

First impressions matter. If your space looks abandoned, buyers will treat it like a ghost town.

• Power wash the exterior

• Add fresh signage (bonus points for bold fonts and lighting)

• Sweep out the shadows—literally and metaphorically

🧙‍♀️ 2. Cast a Spell with Killer Marketing

Generic flyers are the graveyard of good deals.

• Use high-impact visuals (think: aerial shots, branded overlays, bold color palettes)

• Tell a story: “From haunted to high-performing”

• Highlight zoning, access, and hidden perks—don’t assume buyers know the magic

🦇 3. Banish the ‘Bad Fit’ Vibe

If your space screams “only for manufacturers,” you’re missing out.

• Reposition it as flex, maker, or creative space

• Use comps and case studies to show transformation potential

• Offer layout ideas that spark imagination

🎃 Final Word: Vacancy Isn’t Scary—Stagnation Is

Your space isn’t haunted. It’s waiting for the right story, the right strategy, and the right buyer. And let’s be real, pulling that off takes time, research, branding, and hustle. That’s why you hire me. I don’t just list properties, I resurrect them.

Let’s turn that tombstone into a sold sign.

HAVE A SAFE AND HAPPY HALLOWEEN!

Barb

💼 Selling Smart: How to Position Your Commercial Property for Maximum Impact

Selling commercial real estate isn’t just about listing a building, it’s about telling a story, solving a problem, and attracting the right buyer at the right time. Whether you’re offloading a warehouse, a retail strip, or a quirky flex space, here’s how to make your property stand out in today's market.

🧠 Know Your Buyer Archetypes

Different properties attract different business models. Are you marketing to:

• Owner-operators (think: gym owners, mechanics, bakers)?

• Investors looking for stable income?

• Developers with vision and zoning fluency?

Tailoring your pitch to the right audience is half the battle. We help sellers craft listings that speak directly to buyer goals.

🛠️ Prep Like a Pro

Before you list, make sure your property is ready to shine:

• Clean it up inside and out. First impressions matter.

• Gather your docs: site plans, zoning info, utility data, lease history.

• Highlight the potential: unused square footage, expansion options, or creative reuse ideas.

Bonus points if you’ve got a Canva-powered flyer or branded pitch deck. (I can help with that.)

📍 Location Is More Than a Map Pin

Don’t just say “great location”, show it. Is your property near a major highway, a trail system, a school, or a growing downtown? These details matter to buyers who want visibility, foot traffic, or community connection.

🧾 Pricing Isn’t Just Math, It’s Strategy

Overpricing can stall your listing. Underpricing can leave money on the table. We help sellers analyze comps, market trends, and buyer psychology to find the sweet spot and build in room for negotiation.

🧨 Bust the Myths

• “It’s just a warehouse, it’ll sell itself.” Nope! Buyers need vision.

• “Zoning can’t be changed.” Not true! Variances and overlays exist.

• “I don’t need marketing.” In this market? You absolutely do.

🚀 Ready to Sell with Confidence?

We don’t just list properties, we help sellers position, promote, and close with clarity. If you’re thinking about selling, let’s talk strategy. Our team will position your property like a pro and make sure every square foot tells a story buyers can’t ignore.

-Barb

🏢 CRE Without the BS: A Real-World Guide for Small Business Owners

Commercial real estate shouldn’t feel like a secret society. If you’ve ever tried to lease or buy a space and felt buried in jargon, mystery fees, or broker-speak, you’re not alone. This guide is for the doers, the dreamers, and the gritty entrepreneurs who want clarity, not confusion.

🔍 What Counts as Commercial Real Estate?

Let’s break it down:

• Retail spaces (think storefronts, salons, boutiques)

• Office spaces (from solo suites to full floors)

• Industrial/flex spaces (warehouses, workshops, hybrid zones)

• Mixed-use buildings (live/work setups, combo retail + residential)

If it’s used for business, it’s CRE. 

🧠 Lease Lingo Decoded

Here’s are some common terms and what they really mean:

Triple Net Lease (NNN) - You pay rent plus taxes, insurance, and maintenance.

CAM Charges - Common Area Maintenance - can spike unexpectedly.

Build-out Allowance - Money the landlord may offer to customize a space.

Option To Renew - Your chance to stay longer, if you catch the deadline.

I translate every lease into plain English so you know exactly what you’re signing.

📍 Southern NH Market Snapshot

Right now, the CRE landscape is shifting:

• Industrial flex spaces are hot—especially in Londonderry and Salem.

• Retail corridors are seeing a revival in Derry and Exeter.

• Office demand is leaning hybrid—smaller footprints, smarter layouts.

I track the trends so you don’t have to. And I’ll tell you when a “deal” isn’t one.

💬 Real Talk: Why This Space Matters

Your space isn’t just square footage—it’s your brand, your workflow, your customer experience. It’s where your business builds momentum. And you deserve a space that works as hard as you do.

I bring the no-BS energy to help you find it.

🚀 Ready to Ditch the Fluff?

If you’re tired of vague listings, confusing leases, and brokers who ghost you after the tour, let’s talk. I’ll help you cut through the noise, find the right space, and move forward with confidence.

📩 Call, text, DM me or email me

-Barb

What Everyone’s Googling About Commercial Real Estate (And What You Should Know First)

If you’ve ever typed “What’s my property worth?” into the search bar while sipping lukewarm coffee and dodging spam calls, you’re not alone. Commercial real estate (CRE) is full of questions and confusion. So, let’s cut through the noise and answer the top 3 questions people are actually asking (and what you should be asking instead).

💰 1. “What’s My Commercial Property Worth Right Now?”

Spoiler alert: it’s not just about square footage and curb appeal. Your property’s value depends on:

•             Income potential (aka: how much rent it can pull in)

•             Cap rate (the investor’s version of a vibe check)

•             Local comps (what similar properties sold for nearby)

•             Market momentum (vacancy rates, demand, and economic trends)

📌 If your space is leased to a solid tenant with a long-term agreement, that lease is gold. Investors love predictable cash flow. Want to know what your NH property might fetch? Let’s run the numbers.

🧐 2. “How Do I Evaluate a Commercial Property Before Buying?”

Translation: “How do I avoid buying a money pit with a pretty facade?”

Here’s your pre-purchase checklist:

•             ✅ Zoning and permitted uses (don’t assume!)

•             ✅ Structural condition and age of major systems

•             ✅ Tenant quality and lease terms

•             ✅ Location trends (foot traffic, nearby businesses, future development)

•             ✅ ROI potential (rent vs. expenses vs. purchase price)

📌 Don’t just fall for the aesthetics. A charming brick storefront with a leaky roof and a month-to-month tenant is a liability in disguise.

📄 3. “What Documents Do I Need to Sell or Lease My Property?”

This one’s a paperwork party. To start, you’ll need:

•             📂 Rent roll and lease agreements

•             📂 Property tax records and utility bills

•             📂 Maintenance contracts and warranties

•             📂 Floor plans and site maps

•             📂 Environmental reports (if applicable)

📌 The more organized you are, the faster your deal moves. Bonus: it makes you look like a total pro to buyers and brokers alike. If you think this looks like a lot of work, you’re right!

🎯 Final Thoughts: Ask Smarter, Invest Sharper, and Hire A Professional 😉

Whether you’re buying, selling, or just curious, the right questions lead to better deals.

Southern NH Commercial Real Estate: What’s Shifting, What’s Sticking, and What’s Next

Let’s be honest—when most people hear “commercial real estate,” they picture beige buildings, stiff suits, and enough jargon to make a zoning board cry. But here in southern New Hampshire, we do things differently. We’ve got grit, charm, and just enough chaos to keep things interesting. And if you’re not paying attention to what’s happening in this market, you might want to grab a coffee and catch up because the deals are heating up faster than a Dunkin’ drive-thru at 7 a.m.

Southern NH is having a moment. With Boston prices still acting like they’re auditioning for a Netflix drama, businesses are heading north drawn by lower costs, easier access, and the kind of community vibe that makes you want to actually stay after 5 p.m. From industrial flex spaces in Londonderry to retail storefronts in Derry and office conversions in Salem, the region is buzzing with opportunity. And no, it’s not just warehouses and parking lots—it’s transformation in real time.

Let’s talk numbers (briefly, I promise). As of Q2 2025, office vacancy in southern NH crept up to 13.7% which is a 70 basis point jump from last quarter. Translation: tenants are still cautious, but savvy investors smell opportunity (think repurposing). Meanwhile, the industrial market is flexing hard, with vacancy tightening to just 5.3% along the I-93 and Route 3 corridors. That’s tighter than my favorite pair of jeans after Thanksgiving.

And rental rates? Buckle up. Industrial rents have surged 43% over the past five years. That’s not a typo, it’s a wake-up call. If you’re sitting on a flex space under 20,000 SF, congratulations: you’re officially holding commercial gold. Office rents are holding steady, but landlords who upgrade their space (think HVAC, natural light, and not making tenants cry) are commanding premiums.

But here’s the real tea: southern NH isn’t just a market, it’s a whole mood. It’s where a tattoo studio can open next to a yoga café and both thrive. It’s where a woman-owned bakery can take over a former auto shop and turn it into a cinnamon-scented empire. It’s where survivors, dreamers, and rebels find square footage that matches their energy.

And if you’re thinking, “Well, I don’t know much about commercial real estate,” good news—you don’t need a degree in zoning law to get started. You need vision, guts, and maybe a spreadsheet or two. (Don’t worry, I’ve got templates.) Whether you’re buying, leasing, investing, or just curious, southern NH is the kind of place where bold moves actually pay off.

So if you’ve been waiting for a sign to dive into commercial real estate, this blog post is the sign. Don’t make me send a carrier pigeon.

Let’s build something bold. Let’s make beige buildings blush. Let’s turn survivor grit into square footage that works as hard as you do.

If this blog lit a fire under you, good! If not, I’ve got matches.

Southern NH is ready. Are you?

Click here, call or email and let’s turn your space into a statement—and your investment into impact. 

Faulkner Commercial Group is part of Keller Williams Realty Success, Andover MA